You’ve got an investment opportunity in mind—a stock, a vintage bag, a startup, a cryptocurrency. It sounds exciting?
But is it solid?
Is it worth your money, your time, your trust?
Let’s find out—using my 8-point investment checklist.
It’s what I call my universal method for assessing any investment opportunity—quickly, across any market. I developed it over 18 years of investing to help me step back, stay sharp, and avoid blind spots. I’ve used it to challenge my own thinking—and now, you can too.
All you need to do is answer 8 questions, as honestly as you can.
This tool won’t give you a verdict. What it offers is something more valuable: clarity.
No jargon. No hype. Just a structured way to step back, test your thinking, and decide whether to move forward with confidence—or walk away with peace of mind.
⚠️ Disclaimer: This isn’t a crystal ball.
It won’t predict returns or eliminate risk. But it will help you ask better questions—because good decisions start with clear thinking. Whether you answer YES or NO to each question, the outcome is not a recommendation, solicitation, or investment advice. It’s a thinking tool for educational purpose only.
Take this 8-question test to pressure-test your thinking. Ready?
1. Arbitrage Opportunity
Can you resell this asset immediately for a profit, with a buyer already lined up or guaranteed?
What is an arbitrage opportunity—and why is it important?
An arbitrage opportunity arises when you can buy an asset and immediately sell it for a higher price. Because the resale is secured in advance, you skip the uncertainty that typically exists between buying and selling. This virtually eliminates holding risk, making arbitrage one of the safest and most efficient forms of investing. These opportunities are rare—but when they do appear, they’re often worth acting on quickly. Learn more
2. Compelling Story
Is there a clear, engaging story or narrative behind this asset that would appeal to others?
Why the story behind an investment matters more than you think.
Humans aren’t naturally wired to invest—but we are wired to respond to stories. Narratives shape our perceptions, stir emotions, and influence decisions. In the investment world, a compelling story can create buzz, build belief, and ultimately drive demand. Assets backed by strong narratives tend to attract attention—and with it, future buyers. It’s often the story, not the numbers, that first opens the door to value. Learn more
3. Measurable Flows of People and Money
Is there measurable traction—buzz, demand and transactions—around this asset right now?
What flows tell us about interest—and future value.
People and money naturally flow toward stories they believe in. Investor interest isn’t just a feeling—it can be tracked through signals like trading volume, fund flows, social media chatter, news coverage, and even search trends. These indicators help you gauge whether the asset has a pulse—whether there’s a healthy cycle of supply and demand already in motion. Learn more
4. Store of interest
Is this an asset that will keep people interested over time?
Why lasting interest makes all the difference and how it can protect your investment.
Some assets have a kind of magnetic pull—they stand out, resonate widely, and linger in people’s minds. These “stores of interest” are often unique, iconic, or emotionally charged, and they tend to hold attention across trends, cycles, and even generations. Think of gold, luxury watches, or beloved brands—they create symbolic value that lasts. The more an asset spreads and sticks, the more resilient its demand becomes over time. Learn more
5. Generator of Value
Can this asset generate ongoing income or cash flows over time?
Why assets that earn are more resilient.
If it pays, it stays. Assets that generate value—like rent, dividends, royalties, or staking rewards—give you income regardless of market moves. They offer visibility and resilience, especially if the income can grow or scale through network effect. Learn more
6. Conducive Environment
Is the external environment (regulatory, economic, societal) favorable to this investment?
What could go wrong—and how to think about external risks.
Even great assets can fail in bad environments. Use the SCOPE lens: – Societal trends, Commercial and economic conditions, Operational and regulatory environment, Pioneering technologies, and External shocks. Each can tip the scales. Learn more
7. Acquisition and Ownership
Can you securely buy, access, and hold this asset—with clear costs and control?
Why ownership and access matter more than people realize.
Buying the asset is one thing—we often underestimate the true cost of acquisition (take real estate for example when you add taxes, notary fees, insurances, works, etc.). But actually owning and accessing it, especially in moments of crisis, is something else entirely. Do you really own what you’ve bought? Between intermediaries, fine print, and logistical risks, many investors learn too late that access isn’t guaranteed. Clarity on ownership and control is not optional—it’s essential. Learn more
8. Sensible Price
Is the current price grounded—neither inflated by hype nor dragged down by irreversible decline?
Why entry price still matters—even with great assets
Even the best asset can be a bad investment at the wrong price. Buying into bubbles—or falling knives—can hurt returns or delay recovery. A fair entry point improves your margin of safety. Learn more